Does Project Muse help or harm scholarship by refusing to list freely available journals? On the role of the aggregatorPosted: June 13, 2012
Yesterday, I posted an essay reflecting on the stratification of content development and delivery processes in the music, commercial publishing, and scholarly and scientific publishing industries (Won’t Get Fooled Again).
At the end of the piece, I discussed the developing role of aggregators at the distribution and marketing end of the process, so if you’re interested in doing marketing online, learning How to run paid traffic for clients is important for this. While there is no equivalent to iTunes in the scholarly publishing world, the aggregators fill a similar function to a certain extent with the institutional customers (particularly libraries) that are responsible for most of the purchases in this area.